About

Hi,

Why Calm Mind?

In a world that never stops, mental noise has become the norm. But scattered focus, constant pressure, and cognitive overload negatively impact performance and well-being.

My journey toward mental clarity and well-being began with mindfulness, yoga, and meditation, not only as personal practices but also through professional certification, and deepened through academic training in psychology and coaching. Now, as I complete my Master’s in Business Psychology, I combine psychological insight with mindfulness-based practices to help others shift from mental overload to calm clarity — for better decisions, deeper focus, and sustainable performance. Explore it through sessions, digital tools, and a growing community.

My experience:

  • Winner of the Biz Psych Cup 2025 (UK),
    (a competition focused on solving real business challenges through psychology)
  • Member of the Business Psychology Association (UK), (from 2024)
  • Master's degree in Business Psychology, 2026, (UK)
  • Mindfulness-Based Stress Reduction (MBSR) 50h course, 2024
  • Mindfulness Certification, 20h online training with Rajaa Azouqa, 2024
  • Stress Management 6 days course in Dev Sanscriti Vishwavidyalaya, India 2023
  • Yoga Teacher Training (RYT200 with Yoga Alliance), 2020
  • +10 years in marketing and business management
    (advertising, marketing, and project management certification programs 2012-2023, more on LI)
  • Bachelor's degree in Business Management, 2011

Aya Jokub

Founder of vivoWOW.com  

Main Principles

Health

Everything is aligned to improve well-being.

Simplicity

Simple, practical, short solutions to adapt to busy schedules.

Efficiency

The main focus is ONLY on what's important and what's working.

No Bullshit

Scientifically proven tools that actually help.

Rest is productive

A relaxed and calm mind leads to better achievements.

JOIN Calm Clarity
community NOW

  • Reset a busy mind & relieve stress with effortless techniques.
  • Discover practical tools to recharge & stay focused.
  • Receive inspiring, educational emails on how to make stress your superpower.
  • Join exclusive sessions and be the first to try new products. 

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