About

Hi,

Over the last 10 years, I've been immersed in the fast-paced world of digital marketing, leading teams and managing projects - where stress, mental fatigue, and burnout were the norm.

With a deep focus on improving well-being, I spent years exploring various techniques from yoga, meditation, and mindfulness - seeking simple yet effective ways to calm an overstimulated mind and sustain peak performance.

Now, as I pursue my Master’s in Business Psychology, I combine psychology and mindfulness. And together with my team, I'm building practical, science-backed tools to help high-achievers reduce stress, sustain peak performance, and improve well-being in today’s fast-paced digital world.

My experience:

  • Biz Psych Cup 2025 (UK), (a competition to solve real business challenges with psychology)
  • Member of the Business Psychology Association (UK), (from 2024)
  • Master's degree in Business Psychology, 2025, (UK)
  • Mindfulness-Based Stress Reduction (MBSR) 50h course, 2024
  • Kundalini Yoga introductory course with Kia Miller, 2024
  • Mindfulness Certification, 20h online training with Rajaa Azouqa, 2024
  • Stress Management 6 days course in Dev Sanscriti Vishwavidyalaya, India 2023
  • Yoga Teacher Training (RYT200 with Yoga Alliance), 2020
  • +10 years in marketing and business management
    (advertising, marketing, and project management certification programs 2012-2023, more on LI)
  • Bachelor's degree in Business Management, 2011

Aya Jokub

Founder of vivoWOW.com  
Host of vivoWOW YouTube channel

Main Principles

Health

Everything is aligned to improve well-being.

Simplicity

Simple, practical, short solutions to adapt to busy schedules.

Efficiency

The main focus is ONLY on what's important.

No Bullshit

Scientifically proven tools that actually help.

Rest is productive

A relaxed and calm mind leads to better achievements.

JOIN The Recharge Space
a community for Calm & Focus

  • Reset a busy mind & relieve stress with effortless techniques.
  • Discover practical tools to recharge & stay focused.
  • Receive inspiring, educational emails on how to make stress your superpower.
  • Join exclusive sessions and be the first to try new products. 

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